Bookshelf

What follows is a list of books that I recommend for government communicators. To help support Inform! Engage! Inspire! please consider purchasing through my Amazon.com store. Thank you.

Creativity

  • De Bono, Edward; Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
  • Holt, Douglas B.; How Brands Become Icons: The Principles of Cultural Branding
  • Pink, Daniel; A Whole New Mind: Why Right-Brainers Will Rule the Future
  • Shaw, Mark; Copywriting: Successful Writing for Design, Advertising, and Marketing

Design

  • Lupton, Ellen; Thinking With Type: A Critical Guide for Designers, Writers, Editors, and Students
  • Williams, Robin; The Non-Designers Design Book: Design and Typographic Principles For the Visual Novice

Financial Management

  • Kavanagh, Shayne; Financing the Future: Long-Term Financial Planning for Local Government*

Communications

  • Bonk, Kathy, Henry Griggs, and Emily Tynes; Strategic Communications for Nonprofits
  • Brown, Paul B. and Alison Davis; Your Attention Please: How to Appeal to Today’s Distracted, Disinterested, Disengaged, Disenchanted and Busy Audiences
  • Van Gelder, Sicco and Malcolm Allan; City Branding: How Cities Compete in the 21st Century
  • Wheeler, Kenneth, ed.: Effective Communication: A Local Government Guide (ICMA Municipal Management Series)

Government Management

  • Miller, Ken; We Don’t Make Widgets: Overcoming the Myths That Keep Government from Radically Improving*
  • Paladino, Bob; Five Key Principles of Corporate Performance Management*

Media Relations

  • Henderson, David; Making News: A Straight-Shooting Guide to Media Relations
  • Weissman, Jerry; In the Line of Fire: How to Handle Tough Questions…When It Counts

New Media

  • Beal, Andy & Strauss, Judy; Radically Transparent: Monitoring and Managing Reputations Online*
  • Gillan, Paul; The New Influencers: A Marketer’s Guide to the New Social Media
  • Gilmore, James H. and B. Joseph Pine II; Authenticity: What Consumers Really Want
  • Gobé, Marc; Emotional Branding: The New Paradigm for Connecting Brands to People
  • Jaffe, Joseph; Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
  • Krug, Steve; Don’t Make Me Think: A Common Sense Approach to Web Usability
  • Lee, Kevin; The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos, and Advertising Anarchy
  • McConnell, Ben and Jackie Huba; Citizen Marketers: When People Are the Message
  • Scoble, Robert & Shel Israel; Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
  • Sernovitz, Andy; Word of Mouth Marketing: How Smart Companies Get People Talking
  • Shiffman, Denise; The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture

Participation

  • Creighton, James L.; The Public Participation Handbook: Making Better Decisions Through Citizen Involvement
  • Eggers, William; Government 2.0: Using Technology to Improve Education, Cut Red Tape, Reduce Gridlock, and Enhance Democracy
  • Fung, Archon; Empowered Participation: Reinventing Urban Democracy
  • Gastil, John and Peter Levine, eds.; The Deliberative Democracy Handbook: Strategies for Effective Civic Engagement in the 21st Century
  • Lukaszewski, James E. and Mary Ann N. Cotton; Building Quality Community Relationships: A Planning Model to Gain and Maintain Public Consent
  • Thomas, John Clayton; Public Participation in Public Decisions: New Skills and Strategies for Public Managers

Public Relations

  • Caywood, Clarke L., ed.; The Handbook of Strategic Public Relations & Integrated Communications
  • Ries, Al & Ries, Laura; The Fall of Advertising & the Rise of PR
  • Roberts, Kevin; Lovemarks: The Future Beyond Brands
  • Scott, David Meerman; The New Rules of Marketing & PR: How to Use News Releases, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly*

Presentations

  • Duarte, Nancy; Slide:ology: The Art and Science of Creating Great Presentations
  • Reynolds, Garr; Presentation Zen: Simple Ideas on Presentation Design and Delivery*
  • Tufte, Edward; The Cognitive Style of PowerPoint: Pitching Out Corrupts Within*

Magazines

  • Governing
  • Government Video
  • Marketing News
  • Marketing Research
  • Next American City
  • PM Magazine
  • PRWeek
  • Public Relations Tactics
  • Western City Magazine

* Books I’ve reviewed on Amazon.com

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