A Story Well Told

While putting the finishing touches on Reno’s Google RFI submission yesterday, I took a moment to glance through the NAGW discussion group and came across a video created by Hand Crank Films in support of Bellingham, Washington. I understand from reading some of the comments on YouTube that it took two days to shoot and another four to edit, which is a significant investment, but well worth it.

The reason I’ve included it here is that I think it provides one of the best examples of the power of video for communicating about a community. The creators tell a simple, visual story that would work without the voice over. But then they wrote copy that builds on the metaphor and provides a sincere, emotional link to the community. The concept is both apt and compelling and is beautifully illustrated. The “actors” are natural and believable. This is gorgeous work.

We should all aspire to this level of craft and creativity.

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